Tips for Gaining Consensus

12019 Pixabay Consensus decision-making offers a way to include everyone in finding a solution or answer that serves the entire group. It helps create a sense of ownership in both the process and the result. If you have ever served on a jury, this is the process used in deliberation to reach a verdict. According to …

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What Content Marketing Is and Why You Need It

Content marketing focuses on creating and distributing valuable, strategic information that your target market needs and wants. You are not selling; you are offering your expertise, knowledge, and resources absolutely free with no strings attached. Why would you spend time creating content with no obvious reward? Content marketing is not a get-rich-quick strategy. It takes …

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A Fixed Mindset Can Keep You Frozen in Place

Mindset is a strong determiner of long-term success in business and life. Groundbreaking research on mindset by Stanford University professor Carol Dweck showed that there are two kinds: fixed and growth. A fixed mindset limits your potential, whereas a growth mindset opens the door to opportunity. “In the fixed mindset, everything is about the outcome. …

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How Self-Talk Leads to Self-Confidence–or Not

“How will I ever make this happen!” “I can’t handle one more thing.” “That was the dumbest thing I’ve ever done.” “How could I be so stupid?” “What’s wrong with me?” Do any of these statements sound familiar? They are often stated while throwing your arms in the air — or maybe throwing something across the room. …

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Three Ways to Get Steady Clients without Leaving Home

Networking events suck. You’re not alone if you would rather go to the dentist than attend one of these things. Coaches, consultants, and other professionals know the value of creating networks for business growth, but let’s face it — walking into a room full of strangers is just plain scary, especially for introverts. Everyone seems to know …

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Why You Should Stop Selling Services and Start Selling Solutions

If you’re like most service entrepreneurs, you have invested a lot of time and money in building your business. You are proud of your hard work and credentials. Your clients love you because you’re good at what you do. But your business isn’t growing like you want it to. You’re doing all the right marketing …

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